Íslenski Hesturinn is a proud partner of Horses of Iceland, which is a group of stakeholders in the Icelandic horse community. The goal of the group is to develop a strategic marketing plan to increase the awareness, and strengthen the image of the Icelandic horse in international markets. The objective is to make more people aware of the good qualities of the Icelandic horse, all over the world. The focus will not only be on the horse itself, but also on services, and horse related products, with the aim to enlarge the Icelandic horse community and to have more profitable businesses in this industry.
Horses of Iceland has released a new video to show the Icelandic horse and it’s qualities. The video showcases the Icelandic horse and it’s incredible qualities – unique, genuine and pure. The horse is the embodiment of the Icelandic spirit and has for centuries played an important role for the entire nation. Today, this is as true as ever, as it opens up a world of adventure and companionship, forging friendship that will last for a lifetime. Enjoy – and if you want to try it yourself, then you are welcome to book a tour with Íslenski Hesturinn.